Designing websites for the FinTech industry is no small feat. Beyond the complexity of data security laws and regulations, there are multiple key considerations that influence user experience, accessibility, and functionality.
If you’re developing a website for a financial services company, keep these 14 essential factors in mind to create a secure, user-friendly, and high-converting platform.
1. Prioritize a User-Friendly Interface
Visitors to a financial services website typically want to:
- Learn about services offered
- Apply for a loan or financial product
- Log in or create an account
Ensure your website design makes these actions effortless. Key elements include:
- A clearly visible account login link accessible from every page
- Contact information and phone numbers displayed prominently
- A well-structured dashboard that separates multiple accounts for easy access
- Simple and clear fund transfer options with tooltips explaining different types of transactions
2. Ensure Mobile and Desktop Compatibility
With 95.8% of internet users accessing sites via mobile devices, mobile-first design is crucial. However, 63% of users still use desktops, meaning your website must function seamlessly across all screen sizes.
- Mobile-first approach: Prioritize responsiveness for smaller screens.
- Desktop experience: Avoid oversized text and excessive white space that may frustrate users.
- Adaptive layouts: Use flexible grids and media queries to optimize user experience across devices.
3. Optimize for Conversions
A well-designed financial services website should drive conversions, such as: ✔ Newsletter signups
✔ Loan applications
✔ Form submissions
✔ Mobile app downloads
✔ Account signups
✔ Social media engagement
Identify the company’s conversion goals and structure the website to guide users toward these actions.
4. Collaborate with a Copywriter
Quality content is critical for engagement and conversions. If writing is not your expertise, work with a professional copywriter to:
- Craft compelling service descriptions
- Develop engaging blog content
- Write persuasive landing pages and emails
Professional copywriting ensures content is not only grammatically correct but also strategically written to drive conversions.
5. Integrate Analytics
Set up analytics to track:
- User behavior (most visited pages, frequently used features, drop-off points)
- Traffic sources (organic, paid, referrals)
- Conversion rates for key actions
This data helps refine the website’s design and optimize it for performance and user experience.
6. Know Your Limits & Seek Expertise
Avoid taking on projects beyond your skill set, especially in the FinTech space where security and compliance are critical. If a project requires advanced development, outsource to specialists rather than relying on makeshift solutions.
For example, while WordPress is great for blogs and eCommerce, it is not ideal for banking platforms requiring complex security measures.
7. Implement Robust Cybersecurity Measures
Security should be integrated from the ground up. Financial websites must comply with strict regulations, such as the Gramm-Leach-Bliley Act, requiring:
- Encrypted connections (SSL/TLS)
- Multi-factor authentication (MFA)
- Strict data storage policies
- Regular security audits
Never rely on your clients for cybersecurity guidance—ensure you implement industry-standard protection from day one.
8. Use Breadcrumb Navigation
Breadcrumb navigation enhances user experience and improves SEO by helping search engines understand website structure. It also allows users to navigate back to previous sections easily.
9. Leverage Testimonials for Trust
Financial decisions are heavily influenced by trust. Well-placed testimonials and reviews can: ✔ Increase credibility
✔ Encourage signups and applications
✔ Reduce hesitation for new users
Ensure testimonials are relevant to the specific services they are promoting.
10. Apply Basic SEO Principles
You don’t need to be an SEO expert, but implementing foundational SEO elements will improve search visibility:
- Use alt tags for images
- Create unique, descriptive page titles
- Structure content with H1, H2, H3 headers
- Optimize for local SEO by creating location-specific pages
11. Incorporate Video Content
Engaging video content can boost user retention and conversion rates. Encourage clients to create:
- Company introduction videos
- Explainers on financial products and services
- Client success stories
If clients lack video expertise, suggest partnering with a video production company.
12. Ensure Flawless Support Systems
Customer support is critical for financial services. Depending on your client’s needs, implement: ✔ Live chat
✔ Ticketing systems
✔ Contact forms
✔ AI chatbots
Make sure all support channels function seamlessly to prevent customer frustration.
13. Include a Privacy Policy
Financial websites must comply with global privacy regulations (GDPR, CCPA). Avoid generic templates—each privacy policy should reflect the company’s actual data collection and usage practices. If unsure, consult with a legal expert.
14. Add a Site-Wide Search Function
A search bar improves usability by helping users find information quickly. This is especially useful for: ✔ Knowledge bases
✔ FAQs
✔ Financial product details
✔ Loan and policy documents
Final Thoughts: Consider Outsourcing for Complex Projects
Developing financial services websites requires a combination of technical expertise, security knowledge, and user-centric design. If you’re looking for expert assistance, partnering with a professional development team can save time and ensure top-quality results.
At Dev.co, we specialize in building secure, high-performance financial services websites. Contact us today to learn how we can support your next project!
